D&AD New Blood Award 2021 

My self and four others created a proof of concept animation for a social media and broadcast campaign based around a unique cast of characters following the key steps of the Giffgaff Recycle scheme. We wanted to develop these characters using the client’s branding elements, and personify the recycle process - adding the disruptive flavour of character animation to Giffgaff’s existing campaigns.  

This campaign would consist of a series of short 2D animated sequences that can be used as assets across social media platforms, being compiled into a 20 second broadcast ad. We have created a series of mockups to demonstrate the potential application of this solution, working as Instagram Stories and animated stickers allowing the public to communicate the recycle steps themselves. Below are all the work I contributed.